The following information was taken from an original Ford market manual that a Ford executive apparently took to a
pre-production meeting about the SVO. The manual was titled "Marketing Manual, 1984 Mustang SVO", and was
dated April 5, 1983. The word "Draft" was written below the date.
This document was well used and apparently changed hands several times. There were three different names handwritten on the front cover, and two of them had been marked out. I am at somewhat of a loss as to the chain of events that led me
to the possession of this document. All I know for sure is that in 1988 I was asking e-mail questions about my SVO to someone at the CompuServe Ford Electronic Showroom. One day he asked for my mailing address and said only that he had something for me that he thought I would like. Several days later this manual showed up. I have no idea now who that person was or where he came across this document, but these web pages are my way of repaying his kindness to me.
Introduction
Product Summary
Background
Product Capabilities
Exclusive Product Features
Options
Color and Trim Availability
Pricing
Volume
Competitive Comparisons
Product Letter
Marketing Strategy
General Marketing Strategy
Advertising
Merchandising
Media Recognition
pre-production meeting about the SVO. The manual was titled "Marketing Manual, 1984 Mustang SVO", and was
dated April 5, 1983. The word "Draft" was written below the date.
This document was well used and apparently changed hands several times. There were three different names handwritten on the front cover, and two of them had been marked out. I am at somewhat of a loss as to the chain of events that led me
to the possession of this document. All I know for sure is that in 1988 I was asking e-mail questions about my SVO to someone at the CompuServe Ford Electronic Showroom. One day he asked for my mailing address and said only that he had something for me that he thought I would like. Several days later this manual showed up. I have no idea now who that person was or where he came across this document, but these web pages are my way of repaying his kindness to me.
Introduction
Product Summary
Background
Product Capabilities
Exclusive Product Features
Options
Color and Trim Availability
Pricing
Volume
Competitive Comparisons
Product Letter
Marketing Strategy
General Marketing Strategy
Advertising
Merchandising
Media Recognition